Hi, I’m Doe Rattasart—a furniture entrepreneur, designer, and the face behind this journey.
I started in the furniture industry the traditional way: measuring by hand, juggling designs between customers and factories, and dealing with mistakes that cost time and money. I loved the creativity, but I knew things had to evolve.
That’s when I discovered a new way of working—through technology.
Today, I use Floefurni, a software that helps turn design ideas into factory-ready furniture—fast. But this isn’t just a tool I sell. It’s a tool I use every day in my own projects, from planning built-in cabinets to delivering final installations.
I’m not perfect. I’m still learning, still testing, still failing sometimes. And that’s what this personal brand is all about.
Why I Created DoeRattasart
I wanted to build a space where I could:
- Share the real behind-the-scenes of running a modern furniture business
- Document my journey—the wins and the mess-ups
- Help others grow by showing what’s worked (and what hasn’t) for me
- Be a real case study of what’s possible with the right tools and mindset
Whether you’re a designer, a factory owner, or just someone curious about the future of custom furniture—I hope you’ll follow along.
Let’s learn, build, and grow together.